When Audrey launched Juniper & Joelle, she had already started building a reputation for creating beautiful weddings through referrals, but her business lacked a cohesive brand that reflected the experience she wanted every couple to have. We began by getting to the heart of her business-clarifying her vision, understanding the couples she wanted to serve, and creating a clear direction before designing a single visual. That discovery process became the blueprint for every creative decision that followed. From there, I crafted a complete brand identity and custom website that captured Audrey's warm and creative approach while positioning Juniper & Joelle event co. as a polished, trustworthy wedding planning business. Today, she has a brand that feels authentically hers. One that reflects the true heart of her business and supports the vision she's continuing to build, giving her a cohesive foundation for every season of growth ahead.